Brandeis is not "a rah-rah-paint-your-face-and-run-around school," according to Kelsey Segaloff '15. However, on April 6, Brandeis will "show our school spirit the Brandeis way" during the second annual 'Deis Day, said Segaloff, who was on the 'Deis Day Committee and recently resigned.

The event will consist of a parade, a battle of the bands and a keynote speaker, according to Student Union President Ricky Rosen '14. There will also be an attempt to break a record for the Guinness Book of World Records, which would be a first for Brandeis, he said, although the specific record has not been chosen yet.

This year's event will preserve elements of last year's 'Deis Day like the Battle of the Bands, the giveaways and the mascot involvement, according to Rosen, but it will be on a much bigger scale. Last year's event only lasted a few hours and was inside, but this year, the 'Deis Day Committee plans to hold a full-day event outside aimed at attracting all members of the Brandeis community, including students, faculty, alumni, trustees and even families of current and prospective students, Rosen said.

"The goal is to have every group and organization that embodies some aspect of what it means to be Brandeis on display, everything from athletic teams to the a cappella groups to the competitive academic clubs," he said. "We want to resurrect Brandeis spirit and we want everybody involved."

Although specific details, like whether the parade will be a walking parade or consist of floats, are still being decided, the goal of the event is to bring people together, Rosen said. According to Rosen, Brandeis spirit prompts alumni to reconnect with Brandeis and reaches out to prospective students who might be visiting for the first time. "Events like this create exposure for Brandeis. The University can showcase its best qualities to attract new people," he said.

Deis Day started last year when then-Executive Senator Rosen and former Student Union President Todd Kirkland '13 sought to plan a Brandeis spirit day similar to spirit days at other colleges and universities. "The initial plan for the day was to have classes be cancelled, but that is not going to be possible now or in the next few years," Rosen said. "Maybe 10 years from now we can have an event where classes are cancelled and people come to support Brandeis," he suggested.
According to 'Deis Day Committee member Sara Pedersen '15, 'Deis Day is all about "trying to create the unique essence of Brandeis what it means to be Brandeisian.

"We are a community of people who are so driven and accomplished," she said. "Everyone is passionate about what they are going and sharing that passion that will make for a more thriving, stimulating environment," she said in an interview with the Justice.

Pedersen said the 'Deis Day Committee has received positive responses from many students. "We are expecting there to be a unanimous involvement by the teams and organizations on campus," she said.

Segaloff and Bethany Adam '15 were co-coordinators of the event but informed the Justice that they resigned for personal reasons. Pedersen, who was the sole coordinator initially, had resigned previously. New coordinators are yet to be appointed.