Profile: Typing His Mind
Sitting with his arms and legs extended, Adam Green '07 laughs as he discusses his childhood sports background, which included an uncommon fascination with the 2000 Southern Methodist University basketball team. But when asked about how he became a player in the sports blogging world, Green, a Dallas native and former varsity golfer, energetically recalls the evolution of his sports blogging career.
His brainchild, the WBRS Sports Blog, has registered over 30,000 hits since its inception last March and has become a favorite of Deadspin.com, arguably the largest independent sports weblog on the internet.
Although Green began the blog as an outlet for Brandeis sports radio personalities to express their views, it has since expanded and moved into the independent sports blogging scene. Green's creativity, enthusiasm, and affinity for obscure sports stories have enabled the blog to undergo this transformation.
"The blog provides the reader with funny, less known stories that they wouldn't otherwise read about," Green said.
Green's journey into sports blogging began differently than most. After he was a mainstay on WBRS as a member of the sports talk show "Overtime," Green was temporarily kicked off the air for neglecting to complete co-op, the required 3 hours per month of outside service to the radio station.
Without his show, Green decided the best way to get back on the air was to think outside the box. He entertained the idea of starting a weblog for WBRS sports radio personalities. Faced with the possibility of being off the air for the remainder of the semester, Green decided that convincing WBRS leaders to count the blog as co-op would be his only chance to get back on "Overtime."
After initially being denied, Green eventually convinced the station to make the weblog co-op and allow him back on "Overtime" in a series of persuasive e-mails.
"If co-op means helping the station and trying to making the station more successful by gaining more listeners and helping the station's reputation, then that certainly has to count as co-op," he said.
Initially, Green said the WBRS Sports Blog's primary goal was providing a medium for sports department members to express their views. Green worked to ensure that goal was met, signing up past and present WBRS sports personalities to post. Although the blog wasn't a success immediately, it still increased activism within WBRS sports.
However, once WBRS sports department members stopped posting during the summer, Green decided to find a niche for the blog in the general sports world.
He started commenting on other independent blogs to publicize his own blog using the alias "Mini Me." One weblog he targeted was Deadspin, a website that averages nearly 5 million visitors a month. Green e-mailed Deadspin editor Will Leitch a post he wrote about Daisuke Matsuzaka, a Japanese pitcher who was thinking about jumping to Major League Baseball.
The next day, Leitch dedicated one of his posts to Matsuzaka, linking the WBRS Sports Blog in the process. Loads of Deadspin readers clicked on the link and became new readers of the WBRS Sports Blog, giving Green an entirely new audience.
"Making Deadspin is like an athlete making Sports Center's Top 10," fellow WBRS Sports Blog writer Michael Carnow '07 said. "It's always cool to get public recognition."
Green was linked on Deadspin nine other times throughout the summer, posting on a range of topics, including stories about a mistreated Philadelphia Phillies groundskeeper and a rock-paper-scissors tournament that saw the winner claim two tickets to the Ohio State-Texas football game.
"[The WBRS Sports Blog] is good because it's not just like 'here's what's going on in sports and here's what I personally think about it,'" Leitch said. "The best sports blogs are not like that."
Deadspin wasn't the only sports blog to notice Green's accomplishments.
"Most general sports blogs find the basic stories from the AP wire," Zach Landres-Schnur, an independent sports blogger, said.
"[The WBRS Sports Blog] finds more interesting stories which add a nice element to a cluttered blogosphere."
Now that he's back at Brandeis, Green's primary hope is for the weblog to return to its original purpose as a forum for WBRS sports. Green says that he hopes to pass the weblog down like an heirloom to other WBRS sports members.
"I think I have built up a reputation, so hopefully the focus will go more towards getting WBRS sports members involved," Green said. "I may be the webmaster, but ultimately, it is WBRS Sports' blog, not my blog."
No matter what the future of Green's weblog holds, one thing is certain: WBRS sports, and the world of sports blogging as we know it, will never be the same.
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