I suddenly feel like I’m being followed, and not just online. I just read that Google bought Fitbit, the company that pioneered the wearables industry and makes devices that monitor fitness and health. My first thought was to ditch my Fitbit and buy an Apple Watch. But I have limited financial resources and even more limited space available on my left arm for a smartwatch to sit next to my analog watch. I am concerned about two main things: First, how will Google use my data and second, how does this latest acquisition affect the consolidation of companies, especially under the FANG (Facebook Apple Netflix Google) umbrella?
Recently, I, along with a classmate, formed a club at the International Business School called the Retail and Fashion Club. For this initiative to exist, I had to collect a number of signatures from IBS classmates. I thought to myself: what better an opportunity to see how the perceptions of retail and fashion have changed over the years? Unfortunately people still think that retail and fashion are superficial. The looks on some of the students’ faces told me how disdainful they were toward my idea.