By showing their college identifications at Gate B at Fenway Park, home of the Boston Red Sox, college students were able to attend Edhance Inc.'s first annual College Day on April 20.The event was held to celebrate the 99th anniversary of the first game played at Fenway Park, which saw the Red Sox defeat the New York Highlanders, who are now called the New York Yankees, 7-6 in 11 innings. Fenway Park is the oldest stadium in Major League Baseball.

On April 28, Red Sox management announced The Fenway Park 100th Anniversary Brick Program, which allows fans to inscribe a message into a brick that will be placed in either the Gate B or Gate C concourse.

Guided tours of the Red Sox ballpark were given to students for a reduced cost. Attendees learned about the stadium's history and new features, such as the seats above the Green Monster, which have been recently added to Fenway Park.

The first 100 people who arrived to the event were also granted access to hit in the batting cages that Red Sox players practice in.

Edhance Inc. is a student rewards company founded in Cambridge, MA in 2007 that provides college students discounts on a variety of food and other product-based companies.