Power-pop/indie-rock band OK Go will headline this year's fall concert, with an opening act by pop-rock band The Postelles. The concert, organized by Student Events, will be Oct. 2 at 8 p.m. in the Gosman Sports and Convocation Center. Advance tickets will be available starting tomorrow at the Brandeis box office for $10 with a Brandeis ID or for $15 at www.brandeis.edu/tickets.OK Go will come to Brandeis right before launching a North American tour that promotes their 2010 album, Of the Blue Colour of the Sky and its new single, "White Knuckles." The band, known for its viral music videos-you've probably seen the one with the treadmills for "Here it Goes Again"-will debut a brand-new video on Sept. 20 for "White Knuckles," an endeavor bassist Tim Nordwind called "the best video we've ever made" in an interview with the Justice last week. The full interview, which will be featured in the next issue of the Justice, includes Nordwind discussing the process of playing in live shows, his fashion sense and why OK Go loves "making cool things."

Although the band officially formed in 1998, its true beginning was at an arts camp in Michigan when lead singer Damian Kulash met Nordwind when they were 11. They stayed in touch, and by college they had met former guitarist Andy Duncan-who was replaced by Andy Ross in 2005-and drummer Dan Konopka. In 2002, OK Go released its self-titled debut album, which includes the band's popular hit single "Get Over It." Their second album, Oh No, featured "A Million Ways," the video of which became the most downloaded music video ever, and "Here it Goes Again," which has garnered over 50 million hits on YouTube. The band's latest album, Of the Blue Colour of the Sky, moves the band into a funkier, more Prince-inspired direction. The title of the album comes from a book by retired general A.J. Pleasonton, who in 1876 received a patent on the color blue by claiming that blue light from the sun and sky had supernatural powers.

The Los Angeles Times described OK Go's 2010 album as "one that takes all the source material of '70s downtown disco, 80s Lothario funk and early aughts punk-funk and makes an unexpectedly rewarding headphones album from it," while the Guardian called the LA-based group "Indie-rock on the verge of mainstream breakthough." Indeed, while OK Go is a nearly ubiquitous name on the Internet thanks to the band's wildly popular music videos, its DIY creative mentality and recent divorce with record label EMI show the musicians hang on the fringes of mainstream popularity and true "indie cred." But when it comes down to the music, OK Go's blend of quirky electronic hooks and poppy, get-up-and-dance rhythms should appeal to fans of mainstream and indie-rock alike.

So why else should students be excited for OK Go's performance at Brandeis? The group is known to bring charm and energy to live shows as well as an element of unpredictability. For example, the group's performance of "What to Do," which consists entirely of handbells, is known to stun and impress audiences. And as This American Life host Ira Glass, whose show's fifth anniversary tour welcomed OK Go as the program's house band, says about their performances, "the band simply overwhelmed the audience with this exuberant buzz of fun and happiness and youth and rock 'n roll."

The Postelles, who will open for OK Go, are a pop-rock group that combines 1950s and Motown sounds with a modern, gritty New York texture. Rolling Stone describes the foursome as channeling "Joe Jackson and Elvis Costello and- more recently-the Arctic Monkeys and the Strokes" while Entertainment Weekly describes the band as having a "Sunny garage-bop sound." The Postelles have opened for artists such as Kings of Leon and Vampire Weekend and have played in major festivals, including Bonnaroo, Lollapalooza and SXSW.

In terms of attendance and budget, Student Events' past fall concerts have been some of the largest events of the semester, welcoming artists such as Nas, Ben Folds and Regina Spektor to Brandeis. The process to bring OK Go to campus began as early as June, when Student Events began looking for bands to book. With the help of booking agency Pretty Polly Productions, they were able to confirm the concert in early August, negotiating a contract with the band's management. To promote the event, Student Events teamed up with HerCampus magazine for a ticket giveaway contest, urging students to guess which band is playing the fall concert based on a portion of the show's event poster.

"[Student Events] will be having an event next week during which we will be promoting the concert," said Assistant Director of Concerts Alyssa Folickman '11, "but I'm keeping that a surprise.