Lindsay Lohan is at it again. No, she's not checking into rehab for alcohol abuse, flashing her goodies to the paparazzi or publicly brawling with her girlfriend. This time she's gaining attention by suing the financial company E-Trade for a commercial that uses her first name to describe a "milkaholic" baby.The ad, part of a series that places babies in adult situations, features a baby girl who is angry at her boyfriend for not calling her back. Though the baby boy tries to excuse his absence by claiming he was busy on E-Trade, the girl doesn't buy it and snaps, "And that milkaholic Lindsay wasn't over?"

The ad aired during the Super Bowl and was popularly received by everyone but Lindsay. Lohan's lawyer claims, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They used the name Lindsay. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."

Lindsay's mother, Dina (never one to shy away from an opportunity to speak), agrees with the lawyers, stating, "Everyone knows Lindsay, like Cher or Madonna."

Though Lohan is undoubtedly famous, comparing her to Madonna is a bit of a stretch, and unlike Cher or Madonna, Lindsay is a pretty common name. Chris Brown (no, not that one), a spokesman from the company that produced the ad, denies the claim, saying, "We just used a popular baby name that happened to be the name of someone on the account team."

Though it's probably true that E-Trade was poking fun at her, who doesn't poke fun at Lindsay Lohan? After all her years of desperately trying to stay in the limelight, shouldn't Lindsay have a stronger backbone? Apparently not. Lindsay wants $100 million for her "pain and suffering," and based on new evidence that shows the original name choice for the ad's character was Deborah, it looks like she's going to get it.

Time to stock up on the self-tanner, ladies, because Lindsay's hitting the stores with cash to spend.