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Brandeis University’s Independent Student Newspaper Since 1949 | Waltham, MA

Tien Le


Articles

Be wary of on-campus brand ambassadors

Marketing experts have recently found the need to leave traditional means of advertising in order to find innovative ways to reach a part of society that is young, highly tech-savvy and hard to please: college students.


E-readers, while popular, don't threaten print books

The Internet has been considered a miracle for society's progression. Digitizing one's conventional social network created an international community where ideas, news and even friends can circulate through wireless routers. The Web even provides access to information and most of our joys in life.


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