CEOs' personal identities are inseparable from their companies
“You’ve really put a big investment in our country. We appreciate it very much, Tim Apple,” Donald Trump said as he commended Apple CEO Tim Cook at an American Workforce Policy Advisory Board on Wednesday. This hilarious slip of the tongue caused Tim Cook to change his Twitter name to “Tim” with the Apple logo next to his name, according to a Thursday CNBC report, as well as his official profile. The meme volcano erupted with references to well-known entrepreneurs ‘Bill Microsoft’ and ‘Elon Tesla,’ as well as colonial forebears ‘George America’ and ‘Ben Electricity.’ Technically, Elon’s surname should be a hyphenated PayPal-Tesla-SpaceX, but let us not get too pedantic. This is not the first time Trump has flubbed a CEO’s name in a corporate Freudian slip; last March he introduced Marilyn Hewson of Lockheed Martin as “Marilyn Lockheed.”