Mark Zuckerberg makes a lot of mistakes. As avid users of his product, Facebook, we probably have all complained about one feature or another that seemed too intrusive. Who wasn't disturbed by the release of the mini-feed or the ability to send instant messages to online friends?Facebook seems to develop features that are increasingly more personal. And although it's done ever so subtly, its advertisers are following suit, revealing a somewhat skewed opinion about college students.

Once in a while, I catch a glimpse of the ads to the right of my profile:

"Discover the diet that celebrities use to get thin. I'm no celebrity, but it worked for me!"

"Is your Mac running slow? Exclusive discounts for college students online! Visit us today to get your Mac running at peak performance. Free roundtrip shipping!"

"No Student Debt: Leave school debt free! BuZZfund is the place where you can showcase youself in order to receive tuition dollars as a gift!"

"What Color is your Heart? A person with a Black Heart has an aggressive personality. They are as opinionated and as lovers get along with very selective partners."

Personalized advertising may seem like a revolutionary idea in the Facebook realm. Since the ads on our profiles are customized to our interests, genders, activities and other preferences, it appears as if Zuckerberg has extended stalking capabilities to his advertisers as well. Good work, Mark.

Let's not forget, though, that this really is how advertising works. Car and beer commercials abound during sports games. Toy commercials play during the breaks in early morning children's cartoons. Advertising is consistently geared toward a specific audience. But the degree of specificity that advertisers can achieve through Facebook is frightening.

And herein lies the trouble.

Some ads make sense. Weight loss and beauty advertisers target me because I'm female. Travel deals and tuition cuts show up because I'm a student. Apple products like iPhones and Macs are generally useful for people in my age group.

But heart "colors" and love tests? Do advertisers honestly think that we college-age people are so enthusiastic about learning the "secret to living the life of our dreams" through an online quiz? It should disturb us that this is how these promoters gauge our intellectual capacity.

Maybe we should question the motives of these advertisers. They clearly deem us vulnerable to their ludicrous schemes and juvenile wording. What do they base their judgments on? Does the college-age population really come off as interested in the nonsense that Facebook markets to its users?

I think we can all agree that taking "How much do you love him?" tests online is absurd. Virtual hearts don't change colors based on the type of personality we have. It's a mystery to me why advertisers continue to bombard our social networks with frivolity when the concerns of college students clearly do not lie in the shallowness that might amuse a very different Internet audience.

Students at Brandeis University, known for its activist philosophy, understand that college students have less superficial things to do with their time. It is disappointing that Facebook's advertisers have such difficulty recognizing this. But the college student population is certainly adept enough to identify the plethora of trash in the advertising section.

If only the advertisers who so desperately beg our attention had a little faith. College students are not naive. In fact, we are quite the contrary; perhaps promoters should take a gamble and show some respect to those who devote their time to studying at institutions of higher learning. I challenge advertisers to tempt the intellectual craving that exits in all of our minds. We are this nation's future, after all.

Some of the advertisements situated at the right side of your profile are practical. But most of them are not. Be sure to take a second look at the ads you see there. Kudos to you if you can discern the trivial from the sensible. It's time to reverse the "buyer beware" slogan. Now, advertisers beware: Your clientele is smarter than you think.