Deeply embedded in our evolutionary history and present nature is the desire to innovate and ability to adapt: If we always did the same thing, we likely would not be here anymore. The world of fashion is no exception to this rule. While we venerate designers like Giorgio Armani and Yves Saint Laurent, we can't help but be fascinated and intrigued when new talent shows its merit through inventive design and groundbreaking artistry.Although the house of Chanel and Coco herself may seem inseparable in the American mind, that designer's imagination and revolutionary ideas were hers alone. This column is a tribute to three brand new names which I hope will become three new brand names.

Indian American designer Anand Jon is one of today's most credited young designers. Combining the rich textile and metal elements of Indian art and fashion with an elegant and electrifying flair of New York City, Jon has been creating collections that are nothing short of one-of-a-kind. With an academic background in art and design from Fort Lauderdale, Jon follows in the footsteps of designers like Oscar de la Renta in his artistic philosophy and attitude toward fashion.

Since his very first collection in 1999, Jon has been regarded as a stylish and extremely luxurious clothier; in fact, his primary critics call him upscale and elegant, and his primary clients are celebrity socialites. His accolades are too numerous to delineate, but that said, he is still growing in celebrity status and creative self.

His collections are available at Bergdorf Goodman in New York City and luxury retailers in other countries, but soon to come are ready-to-wear and men's and women's jeans! Combining East and West, elegant and young, and classic and trendy, Jon is one of the most inspired, forward-minded and imaginative designers today.

Rebecca Turbow, another new designer, is known for her line Safe Clothes, which combines mod style with the sensibility of emotional and physical security. After graduating from the Massachusetts College of Art, Turbow gained her own celebrity status in New York City, eventually becoming known as the "teal girl" from her habit of wearing only mod turquoise and white outfits to social events. Essentially, she was the only designer, seamstress, model and spokesperson for her clothing line.

Safe Clothes are a pleasure to look at and to wear. With very hard lines and bright colors, the designs are aesthetic as well as functional. As Corina Zappia of The Village Voice suggests, the outrageous collars and hoods found in Turbow's Safe Clothes may be a tongue-in-cheek comment on the actual insecurity of our current political state. Interested buyers can check out her store in Tribeca, Manhattan.

Laurel Wells is a visionary in her mixing of completely different styles to create special effect fashion pieces. Raised in the South, and given the nickname Laurie Loo by her mother, who taught her to sew, Wells gives beauty to her collections through traditional patterns and materials, as well as her novel and futuristic approaches.

Her line, Laurie Loo, draws upon ideas from Victorian dresses, Southern novels and Wells' thoughts of what the future will look like. Her inspiration for the newest season comes from The Awakening, a book that is often banned for its seemingly radical feminist message. She combines straps and buckles with sheer fabric to construct juxtaposition between restraint and freedom.

Her Southern background is implemented in the traditional aspects of her design and her innovative use of common materials in her futuristic patterns. One of her strengths is the ability to be recognized anywhere for her mix of styles.

According to Wells, the most flattering comment came at a photo shoot when a photographer suggested that the model looked like a Southern belle ready to jump into outer space. Her homage to beauty of the past and hope for aesthetic quality in the future give her collections inspiration and definition.

All these new designers have something in common: They were recently discovered and are ready to turn the fashion world on its head. During an age in which the divide between artistic fashion and wearable clothing is ever growing, they instead bring together the elements of design, creation and practicality in their collections.